Be-Tabs

Branding | Illustration | Packaging

BRIEF

Create a logo for Be-Tabs Pharmaceuticals, one of South Africa's leading pharmaceutical companies. The company wants to appear modern, professional and trustworthy. The new logo should contain the letter 'b'. Not only should the 'b' be part of the logo, but also be able to function as a standalone design element.

Also, design the packaging for the following 3 Be-Tabs products:

Nausine: relieves nausea, vomiting and motion sickness
Trifen: relieves coughing associated with bronchitis
Drilix: clears sinus and acute congestion

BRIEF

Also, design the packaging for the following 3 Be-Tabs products:

Nausine: relieves nausea, vomiting and motion sickness
Trifen: relieves coughing associated with bronchitis
Drilix: clears sinus and acute congestion

BRIEF

Also, design the packaging for the following 3 Be-Tabs products:

Nausine: relieves nausea, vomiting and motion sickness
Trifen: relieves coughing associated with bronchitis
Drilix: clears sinus and acute congestion

THE LOGO

The concept was to create a symbol from a capsule shape and adapt it to form the letter "b". This would clearly communicate that be-tabs is a pharmaceutical company and by creating a customised typographic symbol, give it a unique appearance that would set it apart from the company's competitors.

THE PACKAGING

To create a simple illustration for each of the products that would communicate the symptoms against which the product is effective. Communicating through illustration is very important as a large part of the South African population has only basic or no literacy skills. For the illustrations, the same capsule shape was used as for the logo to create a cohesive look.

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